Grinch-Free Marketing Ideas

As home sales tend to be slower in December, this could give you time to build relationships by celebrating the season with established clients, prospects and vendors. These ideas can help you begin 2024 on a positive note.

Send hand-written holiday cards. Few people still send cards, which means that yours will stand out. Envelopes with hand-written addresses are always opened first, and when a buyer, prospect or referral source receives your card, you'll make an impression that lasts well into the new year.

Create a map of the best-decorated homes. These are ideal for newcomers to your territory, including prospects who plan to buy next year. Telling others where they'll see two-story Santas and lifelike Nativity scenes proves how well you know these neighborhoods, which will be reassuring to prospects. Promote your map within social media and offer it as a free download (this also helps you build your prospect email database).

Create a mini-tour of listings decorated for the season. This is a terrific way to promote three homes within a neighborhood. Think of how inviting these homes will appear at dusk, and how potential buyers will be thinking "This could be mine next year...". It's also a chance to network with another agent if you don't have three suitable listings.

Send video greetings. Create your own holiday greeting with a warm, personal message. You can send it within an email to your network and post it as an Instagram Reel. If you're sponsoring a local holiday event, be sure to mention it within your script.

Source: theclose.com

* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.